As conscious consumers, we can counteract harmful shopping habits with ones that cultivate a more sustainable lifestyle. With the fashion industry being one of the most environmentally "unfriendly" industries, looking for ethical clothing brands that use sustainable practices to create quality, timeless pieces while reducing waste and energy is essential.

Many brands understand the need for a healthier and safer environment and are doing their part to help reduce environmental impact and move towards a better future. These brands focus on creating stylish, fashionable designs that use sustainable materials and practices. 

We've been in the apparel industry for over a decade, and we see and understand the environmental value that being a sustainable clothing brand holds.  We compiled a list of 5 *stand out* eco-friendly apparel brands that are helping to change the world by creating stylish, fashionable clothing with sustainable materials and responsible production processes. Choosing to shop from sustainable brands will not only help to support their mission but will reduce your environmental impact as well.

SIDENOTE: If you're a clothing brand looking to change your mission, get a pen and paper ready – you will want to take some notes.

Patagonia is one of the most well-known eco-friendly clothing brands. They are "in business to save our home planet" with a mission to choose purpose over profit. Patagonia is transforming how they make products and are committed to using recycled materials and responsible production processes to create stylish and sustainable clothing. 

Patagonia is also a leader in the fight for environmental protection and works with many environmental initiatives. They launched their Take-Back Program in 2021, intending to help create a circular clothing system to upcycle waste into new clothing so the fabric can be used repeatedly. 

98% of their line uses recycled materials

They turn discarded fishing nets into gear and have kept 935 tons of plastic waste out of the world's oceans

2,500+ farmers are part of their Regenerative Organic Certified Cotton Program 

Everlane uses eco-friendly materials and production processes. They are also dedicated to transparency, even revealing the exact cost of every product. They partner with factories to ensure the workers are paid fairly and have a good work environment and reasonable work hours. 

As a company, Everlane prides itself on ensuring its customers know exactly where and how their clothes are made. 

Everlane is an excellent option for those looking for products that last, as well as what they call "Cleaner Fashion," which is a collection that consists of 10 factors dedicated to helping clean up the industry. Some of these efforts include cleaner cotton, renewed materials, reduced water usage, and animal welfare.

66%+ of their cotton use is certified organic through the Global Organic Textile Standard (GOTS) or Organic Content Standard (OCS)

Styles marked with a particular icon use at least 50% recycled content.

97% of the polyester and nylon Everlane uses comes from certified recycled sources

Reformation is a sustainable brand committed to bringing sustainable fashion to everyone. They are working towards this by focusing on four primary areas of sustainability: People, Products, Planet, and Progress. While most business report quarterly earnings, they believe in sharing much more than that. 

The proof is in the pudding, which you can read in their extensive and transparent Sustainability Report. Reformation is knocking it out of the park with its effort and dedication to using eco-friendly, recycled materials and responsible production processes to ensure a positive impact. 

They are also an official Climate Neutral Certified company. They measure the company's carbon emissions yearly to offset 100% of their footprint and aim to remove more emissions than they produce by 2025! 

73% of their fabrics are from recycled, regenerative, or renewable materials

85% of their dyers and printers have a clean chemical certification

5,300+ people have joined their circularity revolution, helping divert 570 lbs of their product from the landfill

Tentree is an eco-friendly clothing brand that uses sustainable materials, such as organic cotton and recycled materials. While some companies are all talk, Tentree believes in open conversation about how they are protecting the planet to keep them accountable and make it happen. 

They've invested in technology, such as blockchain-based software, to keep track of the materials they use. They take an "Earth-first" approach to using sustainable and soft fabrics like blends of organic cotton, hemp, and recycled polyester, which typically use less water, harmful chemicals, and other damaging processes to make.

Tentree also plants ten trees for every item purchased. Their website says they have planted over 85 million trees, thanks to their passionate and dedicated community.

Tentree has been carbon neutral since 2020

While Nisolo isn't technically a clothing brand (they focus primarily on shoes and accessories), we'd still count it as an eco-friendly apparel brand since its goal is to push the fast-fashion industry more sustainably. The effort they put into their sustainability framework is extensive and a good resource for brands looking to change their processes for sustainability. 

Nisolo is a Certified B Corporation, which has met the highest social and environmental responsibility standard. To meet B-Corp certification standards, a company goes through a grilling and rigorous 3rd party evaluation that scrapes through a company's impact across Governance, Workers, Community, Environment, and Customers.

While many apply, only about 7% have qualified. This honor is worth sharing with customers and other brands to inspire everyone to take steps toward a better future. 

Nisolo has been B Corp Certified since 2017, ranked #1 among all leather goods companies and top 3 in footwear.

100% of our leather is a byproduct of the meat industry, which means no cow will ever be killed for the sole purpose of creating leather 

While they have yet to reach their goal, they are fully committed to reducing and offsetting 100% of their carbon emissions as a brand through various partnerships.

Nisolo is launching its first products with recycled post-consumer waste.

By shopping with eco-friendly clothing brands, you are helping to spread the message of sustainability and supporting a company committed to using sustainable materials and production processes. 

Now that you know about some of the most notable eco-friendly apparel brands changing the world, are you thinking, "Hmmm, how can I become a part of that?

Aside from being an eco-conscious consumer, you can be an eco-superhero by getting your hands on sustainable custom apparel for your next event, company merch, or clothing line. 

We offer various sustainable garments for you, whether you want a tote bag embroidered with your company's logo or a super soft t-shirt with your designs screen printed on it.

Our customer success team is here to help you take your designs to the next level and feel good about your impact on the planet.

Hit us up; we've been doing this custom apparel thing since 2009.

5 eco-friendly clothing brands helping to change the world by creating fashionable clothing with sustainable materials and responsible production processes.

5 Eco-Friendly Clothing Brands Changing The World

SUPIMA® cotton is a type of long-staple cotton grown in the United States, particularly in the American Southwest. Roughly 93% of Supima is grown in California, while the remaining 7% is split between Arizona, New Mexico, and Texas.

Not all cotton is created equal. While it represents less than 1% of cotton grown worldwide, Supima cotton is valued for its superior quality. This high-quality variety of cotton is known for its long fibers, softness, and vibrancy, making it ideal for clothing like t-shirts, underwear, socks, and bed sheets. 

‍Supima.com states that Supima cotton is twice as durable as regular cotton, resulting in fashion and home products that are exceptionally resilient. The longer fiber resists pilling, breaking, and tearing, allowing the products to maintain their form for extended periods. 

Supima-made clothes are durable and can outlast other fabrics, such as polyester blends, making them reliable. Although the cost per unit might be higher up front, the longevity and durability of Supima prove these items to be a luxury, which your brand can market and build a pricing strategy around. 

If you come across the SUPIMA® trademark on a textile product, such as a t-shirt, you can rest assured it's crafted with Pima Cotton grown in the United States. 

This trademark cannot be transferred, which indicates that SUPIMA® can supervise its utilization throughout the supply chain to guarantee the quality and integrity of all items that carry their name. (Source: Original Favorites)

Knowing this information can help brands educate their customers on the actual quality of their products, enabling them to make better purchasing decisions with their brand and others.

Where to Buy Supima Cotton T-Shirt Blanks

Original Favorites is a standout wholesale blank garment manufacturer that offers high-quality and sustainable SUPIMA® cotton blank tees. They are certified by credible third-party organizations for meeting global sustainability standards.  

“Our mission is to combine verified luxury raw materials with sustainable farming methods that include socially responsible harvesting and manufacturing practices resulting in the world's finest wholesale blank clothing.”

Their American Grown Supima® 100% Cotton 6oz T-Shirt and American Grown Supima® 100% Cotton 6oz Long Sleeve T-Shirt come in more than ten colors with sizes ranging from XS to 2XL. Although their neutral colors are in stock, their colored options may be harder to find in bulk quantities. Additionally, they offer tearaway neck labels that can save money on custom tag printing.

Printing Results with Water-Based Ink on Supima Cotton

Our water-based inks, SuperSoft and Bold, are excellent options for printing on Supima cotton. You can choose which ink style you prefer, as there is no right or wrong answer. 

If you opt for SuperSoft inks, the outcome will depend on your garment and ink color. You can expect a lightweight, soft, pliable print that lasts without flaking or cracking. The clarity of details in print is exceptional, but the colors may not be as intense as in Bold printing.

On the other hand, choosing Bold ink on Supima cotton will result in a more vibrant print regardless of the shirt and ink color combination. It's ideal for those who want vibrant colors that pop off the shirt. However, Bold ink is slightly thicker in feel than SuperSoft and not as pliable. It works on any fabric blend, ensuring consistent results, and matches the Pantone you've picked for your design.

Pricing on a Supima Cotton Printed T-shirt 

Here's a quick pricing chart for 50 printed Original Favorite 6oz Supima Cotton t-shirts with tearaway tags.

<html>
<table style="border: 5px solid #e5e7eb; width: 75%; margin-top: 10px; margin-bottom: 10px; margin-left: 10%;">
<th style="border: 1px solid ##e5e7eb; padding:10px;">Number of ink colors</th>
<th style="border: 1px solid #e5e7eb; padding:10px;">Cost per unit</th>
<tr>
<td style="border: 1px solid #e5e7eb; padding:10px;">1 color front / 0 color back</td>
<td style="border: 1px solid #e5e7eb; padding:10px;">$22.93 / unit</td>
</tr>
<tr>
<td style="border: 1px solid #e5e7eb; padding:10px;">1 color front / 1 color back</td>
<td style="border: 1px solid #e5e7eb; padding:10px;">$26.01 / unit</td>
</tr>
<tr>
<td style="border: 1px solid #e5e7eb; padding:10px;">2 color front / 0 color back</td>
<td style="border: 1px solid #e5e7eb; padding:10px;">$24.69 / unit</td>
</tr>
<tr>
<td style="border: 1px solid #e5e7eb; padding:10px;">2 color front / 1 color back</td>
<td style="border: 1px solid #e5e7eb; padding:10px;">$27.77 / unit</td>
</tr>
</table>
</html>

It is common for clothing brands to aim for a profit margin of 50-60%. For instance, by adding a 60% profit margin to a 1-color front design priced at $22.93, the retail cost would be approximately $58.00. You can use online resources to help you calculate your pricing strategy.

Understanding your target audience and their purchasing habits is crucial when determining the right pricing strategy for your premium products. Remember to price your products based on perceived value and use effective marketing to boost sales.

We have provided you with information about SUPIMA® cotton t-shirts, one of the top choices available in the market regarding sustainable blanks. Now what?

Whether you are planning to start a t-shirt clothing brand or already have a running company, we hope the information we have shared is helpful to you.

If you feel inspired to print on an Original Favorite Supima Cotton shirt, let us know. We're here to support your sustainable efforts!

Learn about SUPIMA® cotton, printing on Supima shirts, and where to find quality blanks. 

About a month ago, we posted The Best Household Materials to Make Your Own DIY Face Mask not knowing where things were headed. As some time has progressed, it\'s seemingly safe to say face masks and coverings are not going away any time soon.

According to the CDC, wearing a face mask in public settings where it’s difficult to maintain social distancing, like the grocery store, is highly recommended. The CDC has advised that using simple cloth face coverings can slow the spread of the virus as well as prevent transmitting it to others.

As mentioned in our previous article, the mixture of fit, filtration, and breathability led the Cambridge University study to conclude the 100% cotton t-shirt and the pillowcase to be the top two at-home protective mask materials. With that said, we put together a No Sew Face Mask Template to use with the recommended basic cotton t-shirt from your drawer. Following this simple step-by-step guide, learn how to make your own mask with materials right from your house.

Gather your materials: 100% cotton t-shirt, scissors and straight or safety pins. 

Print out the second page of this No-Sew Face Mask Template on a standard piece of 8.5” x 11” paper.


Cut out your pattern along the dotted lines, then pin your pattern to your shirt to hold it in place. 

After the pins are secure, trace around the outside of the template. At this point, use your pins or a marker to note where you will place the ear slits. After you’ve finished tracing, remove the paper template.

Carefully cut the shirt along the drawn pattern. Trim two small slits on both ends of the mask fabric where you’ve marked your ear placement. Keep in mind that these slits do not need to be large. Since the fabric is slightly stretchy, you’ll be able to pull them over your ears. 

To wear, pull your finished mask in place by tucking the ends over each ear!

If you’re wondering if your newly made mask is properly fitted, here’s a list from the CDC outlining how to wear a cloth face covering:

fit snugly but comfortably against the side of the face

be able to be laundered and machine dried without damage or change to shape”

There have been suggestions regarding whether or not to add filters and what types work best.  Per this article, The Best Materials For DIY Face Masks And Filters from The Huffington Post, Yang Wang, assistant professor of environmental engineering at Missouri University of Science and Technology, told The New York Times that the use of filters helps promote safe breathing and ensures that particles are removed properly. The article goes on to discuss which types of filters work effectively and which ones do not. Make sure to check this out before you pop in any additional household items into your masks!

Looking to purchase face masks to keep yourself, your team, and those around you safe? We have you (and your face) covered. 😷We now offer blank masks in bulk or custom branded masks. Upload your artwork to get started or email team@realthread.com with any questions. 

A step-by-step guide on how to make a DIY no-sew face mask from home using our free mask template. 

How To Make A DIY No-Sew Face Mask At Home

The Covid-19 pandemic has shaken many industries, including bars and nightlife establishments across the country. With very little notice to prepare, many of the workers maintaining these venues and servicing customers, were either laid off or furloughed. With no known return date, many companies are stepping up to help employees as much as possible during this difficult time.

Hanson's Shoe Repair, a popular cocktail bar with a speakeasy vibe located in downtown Orlando, FL, was one of many establishments required to shut down during the state government mandate. During this time they looked to Campaigns, Real Thread’s t-shirt fundraising platform, to raise money for their furloughed employees by selling t-shirts to supportive customers! 

Within 24 hours, they sold well over 200 shirts and continued to sell shirts until the very last minute! As the campaign wrapped up, they sold a little over 400 shirts and raised $5,000+ achieving exactly what they set out to do -- help support their staff in this time of need.

Here’s an interview with Hanson’s Owner Rene Nguyen and Shirt Designer Sean Jones (also known as Humidaze), the two driving forces behind this successful campaign. We learn how they promoted their shirt plus a little behind the legendary cat Ripley, a prominent piece of the design 😺

Industry: Cocktail Bar
Campaign Length: 14 Days
Number of Shirts sold: 402
Total Raised: $5,000+

Interview with Rene Nguyen, Hanson’s Owner: 

How has the Covid-19 pandemic affected Hanson’s?

Like many other nightlife establishments throughout the country the pandemic has forced us to temporarily shutter. With that being said we understand the need to tough it out in the short term as opposed to dealing with the long term ramifications if the situation were to get worse.

How many days has it been since you’ve served a cocktail? What’s the first cocktail you want to make for your customers upon returning?

Our bar has been closed since Monday, March 16th. And for me personally, I last served a cocktail on Saturday, March 14th. Whichever they desire. Hopefully it won't be too labor intensive since the nature of our work relies so much on muscle memory and I'm sure I'll be at least a little rusty. Kidding aside, we can't wait to be serving again. 

Is the recipe on the back of the shirt for the Cat & Canary a cocktail you often served? Do you think you’ll still want to serve it when this is all over?

The Cat & Canary is one of our more popular cocktails for sure and based on the success of the shirt I'm sure it'll continue to be. 

You all sold over 400 shirts! How did you promote your Campaign?

We promoted our campaign strictly through our social media platforms, Facebook and Instagram. Our staff also promoted using their personal platforms throughout the duration of the campaign. We were surprised and thrilled that so many friends, family, and customers wanted to support us.

What was the deciding factor in Hanson’s choice to raise money selling shirts?

With the bar being shuttered and income coming to a halt we wanted to raise funds for our staff but still provide a product to those who wanted to help. Our friend and shirt designer, Sean had recommended we look into your Campaigns program and I'm glad we did.

Who will the proceeds from your successful Campaign benefit?

All proceeds will go directly to our furloughed staff to help them manage during this time. Again we couldn't thank Sean and Real Thread enough.

“We hope to see and raise a glass to all of you soon. - Renee”

Interview with Sean Jones (Humidaze), the shirt designer:

You were the designer behind the successful Hanson’s Campaign shirt! What inspired this color palette and design? 

The palette is inspired by old school Florida. I love the colors of the prints being done in the early 1920s for Florida. The design is inspired by Rene’s love of cats and the amazing work they do at Hanson’s. The big idea behind this shirt was to turn a menu item into a shirt design. Hopefully we do more :)

Who is Ripley and how does he play a part in the design? 

Ripley is my cat. How I got him is a crazy story actually. The short and sweet version is, he got stuck in the engine of my car as a kitten. I literally had to take pieces of my engine apart to get him out. Rene pushed me to keep him and has loved him ever since haha. So it seemed fitting he would be the model for the illustration.

Speaking of, Rene left a comment on your Instagram that said “RIP” in regards to an image of Ripley. We all want to know, is Ripley still alive? 😳

He is alive and well! Rip is just a short version of his name.

Have you made or sipped on the cocktail recipe listed on the shirt? Tell us about it.

Well this is kind of embarrassing…but no I haven’t even tried it. I’m gonna blame that on quarantine haha. I’m sure it's amazing!

Why do you think this campaign was so successful? As the designer behind the shirt, did you promote it as well? If so, how did you go about it?

I mean I would love to say it was the illustration, or the color, or even the typography. But honestly the success comes from people just love Hanson’s and the people that work there. I totally promoted the shirt, it’s really the only way to get traction with your campaign. I used instagram posts and I did stories to direct people to their page as well. I also did a follow up post near the end of the campaign.

I was a bar back for about 3 months at Hanson’s in 2014. I moved to Orlando for my wife’s job and my freelance had dried up because I didn’t have any connections here. A friend introduced me to Rene and he took me in, haha. I owe the team at that time so much. They changed my whole perspective on drinks and what they could be. The rest is history, Rene has been one of my great friends ever since :)

As a designer, how has the Covid-19 pandemic affected you and your work?

The studio I work for in town has been so lucky, and the pandemic hasn’t affected our work load. But I had so many friends in different industries that were taking a big hit. So I took this time to take on as many jobs as I could to help. For the most part they gave me almost no rules for what I was making. Creatively it's been loads of fun, but helping out my crew has been the best part.

If you’re looking for a way to raise money for your business or employees during this difficult time, check out Campaigns. It’s an easy, risk-free way for you to profit from selling t-shirts online, giving your customers and community a way to support you and/or your business amid the chaos of the Coronavirus. Get started by filling out the form or reaching out to team@realthread.com.

How a cocktail bar raised money to support their furloughed staff during the coronavirus pandemic.

How Hanson's Used Custom Shirts to Support Furloughed Staff

How a cocktail bar raised money to support their furloughed staff during the coronavirus pandemic. 

Churches are known for the gathering of crowds. Most churches meet weekly if not more for services on Sunday, bible studies, and even community service projects. With state mandates going into effect, how does a church continue to function? How do they still connect with each other? With their community? Better yet, how do they serve people during these times?

We connected with Kelly Adkins from Grace Church to gain insight on how they are handling these uncharted waters and why they turned to Campaigns, Real Thread’s t-shirt fundraising platform, to give back to the community. Learn how they successfully raised over $5,000 fundraising with t-shirts and how they used the profit to spread joy.

Industry: Church
Campaign Length: 14 Days
Number of Shirts sold: 363
Profit: $5,000+

How has the Covid-19 pandemic affected Grace Church?

In practical terms, it would be much easier to list the ways this has not affected us! It transformed almost every single way we engage our teams and serve our people overnight. Grace didn’t even livestream services before this, so we went from expecting to have our normal seven weekend services in three locations at noon on a Friday, to writing, producing, editing, and promoting an online experience that premiered at 10am that Sunday. We’ve re-written every ministry strategy from the ground up to serve people in any way we can.

In the truest sense, though, it hasn’t affected us. Grace is still who we are and will be. We have hope because of our faith, we still have the same mission, and we still live out the same House Rules that guide our church (https://discovergrace.com/about/). It just looks and feels very different in the everyday right now.

What is it like to connect as a church family during this time? What ways are you making it possible for people to connect?

It’s the nature of the Church to gather, so it was a huge challenge from the start: how can we serve our people and our city without coming together physically? The answer was to continue to gather around the same purpose but in different ways — online content, communities, and service. 

We host our online weekend experience, and hundreds of families watch this at the time of the premiere and participate in the live chat. We also have moved many classes and groups online, and we provide daily teaching, encouragement, and fun for the whole church through social media. We developed new strategies, too, like online meet-ups after the messages and 15-minute prayer and counseling calls.

We also immediately started calling every single person in our database — thousands and thousands of people — to check on and encourage them. We flung open the virtual doors and said “we’re here if you need us.”

What inspired Grace Church to start a t-shirt fundraising Campaign?

One of the important ways Grace has gathered in this time is through service. We committed right away not only to help families in financial need, but also to serve our city. One of the ways we’ve done this is caring for health care workers. We’ve been regularly sending dinners and donuts (and soon we’ll be creating break room baskets) to ICUs, ERs, and support staff. When Real Thread launched campaigns, it seemed like a natural fit to help support that kind of initiative.

How will you all use the profit raised from selling shirts to serve the community?

The money is already at work! It covers only a portion of what Grace has been privileged to do so far during this crisis — helping hurting families with groceries and gas, making sure people get their medicine, even repairing a car for a single mom. And of course, sending lots of hot food to health care workers, as mentioned above. 

How have the funds impacted the local community? 

We’ve seen a ton of gratefulness from the ICU units — just thankfulness at being seen and cared for in a practical way during an anxious time. We serve one unit in particular that specializes in a last-chance level of life support; they send us updates on how many patients they’ve helped to save and discharge from care. So encouraging!

Good Is Ahead has become sort of a rallying cry for our church. It’s something our Senior Pastor, Mike Adkins, had been teaching us for about a year before this crisis started: because we have hope in God, good is always ahead for us, no matter what. He actually closes every service with it, and we’re actually in the process of trademarking this phrase as a ministry umbrella for us.

Why do you think this message resonates so well with your congregation and supporters alike? 

I think it resonates with everyone, honestly! Everyone wants to believe that good is ahead, and everyone wants to tell people that good is ahead. More than anything, we need hope right now.

How did you share your t-shirt Campaign with your members and other supporters? ‍

We promoted the Campaign several times during the 14 days through Instagram, Facebook, and targeted email.

Can you talk us through the process of creating and using a URL redirect from your website to your t-shirt Campaign page?

We created a redirect from our website (discovergrace.com/good) to send people to the Real Thread campaign page. It gave people an easier way to remember how to get to the page, since they’re already familiar with our URL. We have a Wordpress site, and it’s super easy to create them with a free plugin called Quick Redirects.

This is a shirt you’ve printed before! How do you think this helped propel the Campaign forward? 

We did actually print this original design at Real Thread last fall. We handed about three hundred of them out to volunteers who served on a big fall kickoff weekend for us. Having the shirt previously designed was a big help in getting it out there quickly, but I also think we might have sold more shirts if we launched them for the first time in the Campaign, because so many of our people already owned one!

If you could give advice to another church fundraising with t-shirts, what would you offer?

Go with something positive. Spread joy and hope. If you can make it a phrase that’s already a part of your church culture — like a value statement or common teaching — you can build on a connection that’s already there. Also, clearly state and then show how you’re using the proceeds. We’ve followed up with photos and stories on social media of the money being put to great use, even before the Campaign ended.

If you’re looking for a way to raise money for your church, whether that’s for employees, families or other businesses in the community during this difficult time, check out Campaigns. It’s an easy, risk-free way for you to profit from selling t-shirts online, giving your customers and community a way to support you and/or your business amid the chaos of the Coronavirus. Get started by filling out the form or reaching out to team@realthread.com.

Custom t-shirts can help your church share its message with the world, and raise more money for your mission.

How Grace Church Used Custom Shirts to Raise Over $5,000

How a local church raised money to support their community during the coronavirus pandemic. 

Social media is a great place to make a name for your clothing brand, build a community full of brand advocates and reach a larger audience. 

Your clothing brand is on social media, but you're facing a dry spell or launching something new. Either way, we want to help! 

There are *virtually* no rules that close the door when it comes to clothing brands to getting creative and converting followers into paying customers. Well, there are SOME rules, but there is a wide variety of options to choose from when it comes to marketing your brand.

With over 13+ years doing this whole t-shirt printing thing, we've learned much about brands getting their messages into the world.

Here are a few ideas to help you define and optimize your clothing brand on social media. 

We wanted to take time to share some of the ways you can define and optimize your clothing brand’s social media-it’s pretty nifty.

Using social media is an excellent method to showcase your brand's story using visually captivating content. All brands have a mission, and whether your brand is centered around a specific sport, cause, or culture, an implicit message runs through it.

Using social media effectively addresses questions about your brand's purpose, target audience, unique value, and differentiation through visual content such as images and videos. Although answering these questions may prove challenging, often, straightforward stories resonate the most with audiences.

It's only sometimes necessary to use many words to tell a story. Emotions can be conveyed through visuals. 

For example, you could share stories about the people who create your clothing or showcase your brand's commitment to sustainability.

Pay attention to the power of storytelling on social media for your clothing brand.

Utilize social media to inform your fans and followers about your products. Is there any information they should be aware of before making a purchase? For clothing brands, this could entail providing more details about the product, such as the fit and texture of a hoodie - is it snug or loose? 

Additionally, suppose you're using water-based inks on your custom screenprinted shirts. If that was the case, this would be an excellent opportunity to explain your production process, how these inks differ from conventional PVC plastisol inks and the advantages consumers can anticipate.

Even seemingly minor details could provide valuable insights crucial to developing a successful education marketing strategy on social media.

We can also nest posts regarding new product drops, giveaways, promo codes, and referral programs under brand education! Let fans and potential customers know what to expect and when.

What we're about to say might be up for debate, but the beautiful thing about social media is that it's unnecessary to create the same quality content all the time. Integrating something captured on your phone with high-quality images or video is the way to go. Also, please don't allow your tools, or lack of them, to hold you back. Use what you have to your advantage and keep sharing.

When engaging with your audience, producing high-quality content is essential. This means more than just having high-resolution images or videos but also creating meaningful and relevant content for your target audience. You can drive product shares and increase sales by crafting purposeful content that resonates with your followers.

Remember to utilize your loyal supporters or establish a brand ambassador program via affiliate marketing to expand your brand's exposure and reach across various content platforms. Many individuals highly regard the personal experiences of others.

Make sure your clothing brand is shoppable on Instagram through product tagging. Your company can optimize shoppable posts by tagging your clothing brand's tees, hoodies, and other products to create an in-app shopping experience. 

Optimization can expedite the shopping journey, creating a memorable buying experience, stronger brand loyalty, and more sales. If you're new to this, learn more about why you should use shoppable posts and Instagram Ads for your clothing brand here.

It's essential to consider the number of products you tag in a post. Tagging too many products can overwhelm customers and make it difficult for them to decide. 

Although you can tag up to 20 products per post, be aware that this may cause customers to experience purchasing paralysis and potentially result in a lost sale.

For a smooth shopping experience on social media, it's imperative to streamline every aspect. To achieve that "smooth sailing" effect, signing up for a service like Linktr.ee is recommended. This platform allows you to share your creations, curated items, and products on one link that can be used across multiple social media platforms. 

If a potential customer decides to leave the in-app shopping experience, this is a seamless way to redirect them to your site and continue their shopping journey. 

Update Your Products + Get The Ball Rolling

Now that you’ve learned about some ways to define and optimize your clothing brand’s social media channels, what’s next?

To keep your customers engaged and expand your brand, frequently updating your products with new and exciting options is crucial. 

If you’re in the market for incredible custom apparel, Real Thread offers a wide range of products that can be customized with eco-friendly water-based inks and custom embroidery. 

Ordering custom-printed t-shirts that are both stylish and comfortable has never been easier. Spread your brand's message efficiently and do it in style.

If you have a unique or specific request, our team would be happy to help you! 

We've been known to move mountains - okay, not *actual* mountains - but we've flown to another continent to hand-deliver shirts.

We take this custom printing (and your brand) very seriously. Talk soon?

Looking to establish your clothing brand's social media presence? We offer tips on how to define and optimize your brand on social media platforms. 

How to Define and Optimize Your Clothing Brand on Social Media

Looking to establish your clothing brand's social media presence? We offer tips on how to define and optimize your brand on social media platforms.

As awareness around the benefits of an organic lifestyle grows, farms are gaining more popularity—with many visiting for seasonal events and markets or signing up for a weekly produce subscription.

As farms begin to see more of the spotlight, those who own and operate them have a critical task at hand as they seek to succeed: standing out in the crowd through the development of a solid brand and mission. 

We may be biased, but we feel like utilizing custom t-shirts (especially of the eco-friendly variety, to really hammer in that mission-focused side of things) can be a game changer for local and large farms alike. Here, we'll break down some of the ways that t-shirts can act like a fertilizer for your business—making it grow like never before (we had to).

It takes a decent size staff to run a working farm, not to mention if it's one that's open to visitors. More than likely if you own one of these farms, it operates seasonally allowing visitors to come in to reap the harvest with a pick-your-own experience year around! 🍓

Some farms have gone as far as adding corn mazes, hay rides and holiday events to create an even bigger experience. With the booming demand, farms have turned to gift shops and markets to sell products sourced from the farm as well as other local goods!

Adding personalized farm t-shirts or other farm apparel to your shop or market is also a great opportunity for customers to support their favorite farm (one they likely come to every year) or out of town visitors who wants a souvenir to take home for themselves or their children.

Changing out the farm shirts with the seasons, like during fall harvest or offering a variety of printed goods could keep the shop fresh and people coming back for more. Custom printed t-shirts and hats tend to do well in the hotter months while custom printed hoodies and long-sleeves are better suited for the colder months.

If your farm has a website, offering a link to purchase gear online is another easy opportunity to generate additional revenue and spread joy during the holidays!

Even with modern technology, it takes a hefty staff to keep a working farm operating smoothly. Farming staff might have a number of jobs, everything from sewing seeds and farm maintenance, to scanning tickets, giving hayrides and checking people out in the market.

Custom farm shirts for your farm staff are key to cultivating team unity, especially during the busier seasons. Team shirts will bring cohesion and camaraderie to your team not only on the farm, but into the community as well. Printed farm apparel highlights members on the team pointing visitors to the right people when they have a need!

And if your farm every hits the road and attends any local farmers market events, team shirts are a sure way to bring your team together, creating a unified front that is guaranteed to make your booth stand out above the rest! 

Farm apparel is also great for new hires. It will make them instantly feel a part of the team. It's a small gesture that will leave the employee feeling appreciated, excited, and, well, welcome.

Some vineyards are a part of working farms while others stand alone, but with the cross over, we thought we show our wineries some love too.

Whether it's for a a wine enthusiast or a visitor passing through, offering high-quality custom printed wine t-shirts and other wine apparel is one of the best ways for your customers to show their support.

According to the article Nine Ways to Gear Up and Support Your Favorite Winery on Wine Enthusiast, "A t-shirt or sweatshirt you picked up at a vineyard can be a great conversation starter, and it’s a multi-use memento to enjoy long after you’ve finished whatever bottles you bring home."

It's likely if you are offering wine tastings and tours, you'll have a gift shop. It's the perfect place to add all your wine gear. T-shirts are not the only item you should consider stocking. Items like hoodies and custom printed canvas wine bags are a must! Your patrons will need something for their future bottles, ya know 😉

Real Thread is determined to create a more sustainable future in the custom apparel industry and as a whole! (You can learn more about how we believe in meeting each of the three pillars of sustainability—planet, people, and profit here here are Real Thread.)

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