SuperSoft vs. Bold vs. Vintage

close-up of a racing tee that is printed with our super soft style

SuperSoft

A water-based ink that literally dyes the fabric of your t-shirt. Depending on the shirt fabric, SuperSoft could result in a more vintage looking print, but always one that's extraordinarily soft.

close-up on bold ink style on a black t-shirt

Bold

Our Bold ink is a high-opacity water-based ink that creates a slightly thicker print than SuperSoft. While it has a bit of a feel to it, the results are an exceptionally vibrant print across all fabric colors and blends.

Two shelves are filled with many stacked ink containers. The containers are filled with ink colors ranging from red to purple.

Why Water-Based?

Industry-standard plastisol inks are made with polyvinyl chloride (aka PVC)—which was dubbed the “Poison plastic” by Greenpeace. It goes without saying that plastisol is terrible for the planet. It’s also itchy, uncomfortable, and prone to cracking & peeling after just a few washes—but that’s another story.

Our water-based ink is completely free of PVC resin and is water-soluble—making it easier to clean, safer to print with, and better for the environment. As an added benefit, water-based ink also soaks directly into your garment (rather than sitting on top of it), which means that it gets more comfortable with every wash.

Comparing Each Print Style


Soft and Unnoticeable

Since the ink actually re-dyes the fabric rather than sitting on top of it, you won’t feel the print on the shirt at all after a single wash.

Partial to Full Vibrance

The vibrance is slightly reduced by the ink settling into the shirt's fibers, picking up fabric textures.

Pantone Approximations

Colors will be close to the selected Pantone color but not exact due to the natural blending of ink and fabric.

No Underbase

The lack of the "underbase" in the printing process means designs retain greater detail and definition.

Super Soft

SuperSoft is the right choice for you when you want a lightweight print that is incredibly soft and pliable. The print will last long and won’t flake or crack over time. The clarity of details in the print will be phenomenal, though colors won’t be quite as intense as Bold printing.

Information

SuperSoft

Bold

100% Cotton

Good

Good

50/50 Blend

Great

Good

Tri-blend

Good

Good

100% Polyester

Good

Good

Feel

Minimal feel

Slight feel after wash

Color Vibrance

Generally Bold – Fabric Color Dependent

Always Bright & Bold

Detailed Designed/Line Art

Good

Good

Printing FAQs

Printing